Follow britishcycling.org.uk on
Monster Energy Announced As British BMX Series Sponsor
2010 BMX Coverage Home | 2010 British BMX Series - Official Information
Monster Energy will be the official energy drink partner for the British BMX Series and British BMX Championships in 2010. Attending all twelve British Series races as well as the British Championships, Monster Energy have come on board in time for this weekends season opener at Broadway House, Cheddar.
Look out for Monster's activation team who will be supplying free product to all competitors aged 14 and over across the weekend. Not to be left out, the under 14s will have access to the famous "Monster Claw" stickers, so look out for the giveaways throughout the weekend.
With the Chevy truck already packed and primed to go, as Jamal Benmiloud, Monster Energy's European Marketing Director told us.
"Here at Monster Energy we believe in supporting athletes of all ages, who give it everything whenever they get on a bike. The British BMX Series and the British BMX Championships host the toughest, most competitive racing out there, and we are stoked to be part of it from start to finish!"
Get your Monster merchandise this weekend at Cheddar and every subsequent round of the British BMX Series, and the British BMX Championships at Broadway House, September 17-19.