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David Moakes, Product and Marketing Director for Raleigh UK was introduced on stage by Anthony to give the gathered audience an insight into the team’s plans and ambitions for the future, followed by the riders dressed in their smart leisure clothing sporting the Team Raleigh and Skoda logos, Anthony introduced each rider individually giving a brief bio of their achievements and asking them about the race program and their expectations for the year ahead.

Expanded to 12 riders, the new look squad includes nine new riders from five countries, an indication of Raleigh’s first steps to an International squad. New UK rider signings include Matt Jones who has returned after two years in France with six wins, Matt Cronshaw from Rapha nicknamed ‘MC’, Matt Kipling and neo pro Matt Gee. Cronshaw commented "signing for Raleigh has given me so much motivation to move on and gain results for the team. With the motivation,  hopefully we can take Raleigh and myself onto bigger and better things".
 
Representing the United States in the team is Phil Mooney who, in his own words, is a lone win specialist whilst sprinter Ryan Parnes adds some fire power. The team's self proclaimed diesel engine is Jamie Sparling from Canada. A chance encounter at the Tour of the Pyrennes brought climber Gael LeBellec into the squad and criterium specialist from Holland, Jeroen Janssen joins from Cherie and Eddie’s Kuota team of 2010.

Ryan says "I am absolutely thrilled to be here. From what I have seen so far, it’s a really impressive peloton. All I want to do for Team Raleigh is win races, no question. We have strong finishers and a wicked strong team with a lot of weapons. If I could get across the finish line first that would be great, but I’m willing to turn myself inside out to make sure it’s a Raleigh rider".
 
Retained from the 2010 line up is Richard Handley, a young rider who grew in strength last season, climbing specialist anfd former Cervelo professional Dan Fleeman and Tour Series sprint sensation Liam Holohan. Liam’s achievements saw the Raleigh name broadcast across British TVs during May and June in 2010.
Managers Cherie Pridham and Eddie White were asked "You have a really strong squad of riders, who do you think will be the surprise packages?'

L to R: Parnes, Janssen, Mooney, LeBellec, Sparling

Cherie replied "It really couldn’t be more exciting for us as managers and the riders. The team we have put together is going to be one of the most competitive in the UK." Eddie added "The surprise packages will be coming from the whole team. Everyone of the riders is a winner in his own right. If I had the choice, I would choose this team every time, I wouldn’t swap any of the guys. We’ve put together a team that will be the envy of the cycling world".

Marketing Manager Geoff Giddings spoke about the sponsors and equipment giving an insight into the new team bike and praising the support from the industry especially equipment suppliers Michelin, Shimano, San Marco, ITM, and Ritchey. MOA Sports are the official clothing supplier and were present at the launch along with representatives from Carnac and the team's major sponsor, Skoda, who have supplied top of the range Superb estates for the coming season. The riders will also be using Uvex helmets and glasses and sports nutrition from High 5 all of which are distributed by Raleigh
 
2011 Rider Line Up

Liam Holohan
Richard Handley
Dan Fleeman
Matt Cronshaw
Matt Kipling
Gaël Le Bellec
Matt Jones
Matt Gee 
Jeroen Janssen
Ryan Parnes 
Phil Mooney 
Jamie Sparling

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