Fans and guests at the Lloyds Bank Tour of Britain Men this September can look forward to enjoying the beautiful coffee of All Things Bloom, as they take in the action from Britain’s biggest professional cycle race.
All Things Bloom, beautiful speciality coffee, will partner with the Lloyds Bank Tour of Britain Men as the 20th modern edition of the race gets underway in Scotland on Tuesday 3 September.
Launched in May 2024 as a direct to consumer brand, All Things Bloom was founded by a group of social entrepreneurs, hospitality and coffee experts, all about making a difference with absolutely beautiful coffee.
All Things Bloom has also partnered with social impact restaurant Home Kitchen to offer barista training programmes for people affected by homelessness, as well as working with the farmers and communities around the world from where they source their coffee.
Henry Ayers Co-Founder All Things Bloom, commented “All Things Bloom could not be more proud to be supporting the glorious Lloyds Bank Tour of Britian Men 2024. When we decided to create beautiful coffee, we wanted to spread the message far and wide across these Sceptred Isles (and beyond) and what better way than to get on our bikes alongside British Cycling!”
Commenting on the partnership, British Cycling Chief Commercial Officer Darren Henry, said, “We are delighted to welcome All Things Bloom as a partner to the Lloyds Bank Tour of Britain Men 2024. Coffee, for many cyclists has become a mainstay of any mid-ride stop and we are delighted to bring this to our GAUCHO hospitality lounge and spectators in the fan villages at the UK’s biggest cycling event.”
All Things Bloom will be present in the Fan Zone at every stage, giving spectators the chance to sample their coffee while enjoying the ITV4 live coverage of the action on big screens.
The tour will see All Things Bloom coffee served to guests in the GAUCHO Lounge hospitality area at stage finishes as a part of their VIP experience, with a range of premium hospitality opportunities and experiences now on sale via British Cycling’s Official Travel Partner Sportive Breaks here.
