Alé is the official on-bike clothing partner of the Great Britain Cycling Team for the next four years.
Alé, a brand owned by A.P.G. S.r.l. and founded near Verona, Italy, specialises in creating high-quality cycling apparel. Their collections, including custom designs, are available in over 37 countries. With production based entirely in Italy and Europe, Alé adheres to the highest standards of quality to ensure exceptional performance and reliability.
Alé will use its classic Italian craftsmanship and meticulous attention to detail to deliver its trademark high-quality cycling apparel for the entire Great Britain Cycling Team and non-Olympic disciplines for both training and competition, as well as provide jerseys for national series and championship winners.
Chief Commercial Officer for British Cycling, Darren Henry said: “We are delighted to be entering into this new chapter with Alé as our official on-bike clothing partner for the next four years. We welcome them into the growing portfolio of commercial partners at British Cycling and we look forward to working with them to help grow their brand in the UK market.”
Alessia Piccolo, CEO of APG, the company to which Alé belongs, added: “For Alé, it’s a huge honour to be the Official Partner of British Cycling. For over three decades, we have equipped champions, bringing innovation, passion and high-quality apparel to the roads of the WorldTour. This new collaboration with the Great Britain Cycling Team represents a unique opportunity to continue creating increasingly high-performance garments across all of GBCT’s disciplines, crafted with expertise and one we’reincredibly excited and proud to take on.
”Alé is a partner of numerous cycling teams, ranging from amateur clubs to UCI World Tour teams. Collaborations include prestigious events like the UAE Tour, Lloyds Bank Tour of Britain, and Tour of the Alps.
Alé expertise extends to producing official jerseys for the Union Européenne de Cyclisme (UEC), the French and Slovenian Cycling Federations and now add the Great Britain Cycling Team to this list.
Member Discount
British Cycling members receive a 15% discount off Alé products. Visit the Member Rewards Hub for information on how to redeem.
Custom Kit
Clubs and teams can use the free Alé Custom service to design or customise kit. Plus, British Cycling affiliated clubs can claim 10% off their first order.
