A new era of visibility in disability-inclusive cycling

A new era of visibility in disability-inclusive cycling

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ICE Trikes gifts British Cycling unique ‘Limitless Pink’ Trike to celebrate inclusion in cycling and ongoing partnership.

This special edition trike will be used at British Cycling events to promote inclusive cycling and raise awareness of disability-inclusive opportunities through the Limitless programme.

The Limitless Pink trike is more than just a striking new addition; it represents accessibility, visibility, and the power of partnerships in driving inclusion. Additionally, its creation reflects the strong relationship built with ICE Trikes, the partnership's success thus far, and the shared commitment between British Cycling and ICE Trikes to ensure that more disabled riders can experience the freedom and joy of cycling.

The power of brand and partnership

Creating a strong and recognisable brand has always been central to Limitless. The colours needed to be bold, brave, and impossible to ignore, just like the riders and clubs breaking barriers in cycling. The Limitless Pink ICE Trike is a perfect representation of this vision. It’s a statement - a visible, striking reminder that inclusion should stand out and be celebrated, and a testament to the positive impact of partnerships in shaping the future of cycling.
ICE Trikes, a leading innovator in recumbent trikes, has been a key supporter of British Cycling’s Limitless Programme, helping to expand opportunities for disabled riders. Through collaborative efforts, we are seeing a growing community of Limitless clubs, increased participation, and a shift in the visibility of adaptive cycling.
"Our partnership with ICE Trikes is a fantastic example of how shared values and a commitment to inclusion can drive meaningful change," said Lyndsey Hollands, National Disability Manager at British Cycling. "We’ve developed a great working relationship that continues to open new doors for disabled riders. This trike celebrates that collaboration and the positive impact we are making together."

Impact backed by data

The arrival of the stunning Limitless Ice Trike aligns with the ICE Trikes Year 1 Impact Report's findings, highlighting the programme’s success in growing disability-inclusive cycling. Key areas of success include:

  • 17 ICE Trikes provided to Limitless Focus Clubs and Limitless locations across England, Scotland and Wales.
  • Three Riders benefiting from the Limitless Rider Incentive Scheme - a scheme that encourages regular participation and cycling independence
  • To date, four additional purchases have been made from Limitless Focus Clubs, thus continually improving access to specialist and adaptive equipment.
  • Innovative and Exciting Partnerships forged with local authorities, creating more opportunities for more disabled people to ride.

These results demonstrate the power of visibility, branding, and strategic partnerships in creating meaningful change.

What’s next?

The Trike will be featured at upcoming British Cycling events, allowing riders to experience its design and accessibility first-hand. It will also serve as a symbol of disability-inclusive cycling, reinforcing the message that adaptive cycling is a growing and celebrated part of British Cycling.
“We are incredibly proud to support the Limitless Programme,” said Phil Zschiesche, Head of Marketing at ICE Trikes. “Our trikes can change people's lives; we get to see first-hand the joy that riding one of our trikes can bring. We call it the ICE Trike smile, and that’s why our purpose is to put a smile on people’s faces through inspired cycling engineering. It’s been a joy to work with Lyndsey and the whole team at British Cycling. Our shared values are what have made the partnership a great success. We see the Limitless Pink ICE Trike as a symbol of inclusion, fun and a celebration of our ground-breaking partnership. The Limitless programme is a perfect way for people to participate and experience our trikes in a supported, safe and inclusive environment”.

Download the impact report to read more about the positive impact of the British Cycling ICE Trike partnership.

To find your ICE Trike location and try one out for yourself, check out the Limitless website.