British Cycling Outlines New Plan To Translate International Success Into A Lasting Legacy For Cycling In The UK

30 June 2009

Sir Chris Hoy supports British Cycling's new four year plans

British Cycling today outlines its new Whole Sport Plan for 2009-2013 that aims to "inspire participation in cycling as a sport, recreation and sustainable transport through achieving worldwide success."

The "inspiration to participation" plan builds on the strong foundations laid down over recent years and sets out to further develop British success in major competitive events such as the Olympics, Tour de France and World Championships, and at the same time use this success to inspire and dramatically increase mass participation in cycling in this country through a comprehensive series of initiatives.

The plan embraces cycling in the broadest sense, from grass roots to the elite level, from track and road to BMX and mountain biking, from leisure to cycling as a form of sustainable transport, under one British Cycling umbrella. This approach has been developed in conjunction with strategic partners UK Sport, Sport England and British Sky Broadcasting, who have helped significantly increase funding for the period of 2009 - 2013.

Following the unprecedented success at the Beijing Olympic and Paralympic Games, when British cyclists won 34 medals, and with the run up to London 2012, the greatest sporting event in this country for a generation, British Cycling has come up with a plan to turn this once in a lifetime opportunity into a lasting legacy for cycling in the UK. Over the next four years it will aim to deliver the following objectives as part of this strategy:

• To inspire Britain through success by asserting the country's position as the leading cycling nation in the world. The ongoing international success of British riders and a clear focus on London 2012 Olympic and Paralympic Games will help drive interest and participation in cycling. Additionally, Team Sky, the new professional British road cycling team, will further inspire the nation by competing in the world's most prestigious cycling event, the Tour de France, with the aim to produce a British winner of the Tour in the next five years. This will further strengthen Olympic preparations and performance by keeping all athletes within one British Cycling family.

• To get more people on the bike by rolling out a series of exciting mass participation cycling events with British Cycling's Principal Partner, British Sky Broadcasting, to encourage people of all cycling abilities and interests to get on the bike and share the cycling experience. Working with Sky, British Cycling will aim to get one million more people cycling once a month by 2013 through the recently launched 'Skyride' initiative (www.goskyride.com), contributing to the Sport England target to get 125,000 more people cycling once a week by the same year. A comprehensive programme of led rides and sportives will complement the 'Skyride' initiative to offer local participation opportunities across the UK.

• To boost cycling as a sport by investing more and better resources towards growing competitive cycling at a grass roots level for all ages and abilities. This will be achieved by increasing the number of quality assured cycling clubs, linking schools to clubs and increasing the number and quality of events for people to take part in. The quality of coaching will continue to improve over the next four years as British Cycling implements its coach education pathway designed to enhance current skills, attract new talent and increases performance at all levels. Critical to the development of competitive cycling will be a significant growth of a well-trained, resourced, supported and valued volunteer base by 2013.

• To improve the playing environment for competitive cycling in the UK by creating a network of nationwide traffic-free facilities which can be enjoyed for sport and recreational purposes. British Cycling will also continue its efforts to improve access to the public highway for events, competitions and informal participation. It is already working with government departments to develop a satisfactory legal framework for cycling on UK roads in order to create a safe and welcoming environment for all cyclists and secure the future of road racing in this country.

• To exercise Britain's international influence by staging major international events in the UK in the build up to London 2012 Olympic and Paralympic Games and beyond. As part of this objective, British Cycling is already implementing a comprehensive bidding programme for major international competitions across all cycling disciplines, with recent successes including the right to host the prestigious UCI BMX World Championships in 2012 in Birmingham and the UCI Mountain Bike World Cup in 2010 in Dalby Forest, Yorkshire. British Cycling will also continue its close co-operation with the world's governing body for cycling, the UCI (International Cycling Union).

• To position British Cycling as an essential resource for all cycling enthusiasts by embracing all cycling disciplines, needs and interests. By launching a range of new and compelling membership packages that meet the needs of the different types of cyclists, from individuals who cycle for sport and recreation to those who use their bike for transport, British Cycling aims to grow its membership from 27,000 to 100,000 by 2013. The brand new British Cycling website (www.britishcycling.org.uk) is the first major step towards developing a sophisticated one-stop-shop resource for anyone with a stake in cycling.

Ian Drake, CEO at British Cycling commented: "We have a once in a lifetime opportunity in the run up to London 2012 to really engage Britain with cycling and turn our 'medal success' into a 'people success' by inspiring mass participation in our sport.

"The scale of the task we have set ourselves at home is comparable to the challenge of going for gold in the Olympics but now is the time to act as we have never been in a better position to use elite success to grow cycle sport in the UK.

"With increased funding and fantastic public and commercial partnerships on board, we finally have the resources in place to drive real progress in all areas of our sport, from the elite team and talent development to volunteer engagement and lobbying for new legislation to allow competitive cycling to thrive."

"The purpose of all this is to grow our sport at a grass roots level and in turn increase our chances of future elite success. Crucially, we will also increase the support we provide to our volunteers who make our sport happen. We will be making several announcements this year about the specific steps we are implementing to deliver on our new vision."

Brian Cookson, British Cycling's President, added: "2008 went down in history as the year in which cycling made its breakthrough into the public consciousness. We firmly believe that 2012 will go down in history not only as the year in which cycling became Britain's most successful sport but also the most popular recreational activity.

"Our athletes have proven that anything can be achieved through hard work and complete dedication. As an organisation we are now embarking on a four year journey to replicate this success in the context of the whole sport. Over the last few weeks we have seen the launch of several encouraging cycling initiatives that fit perfectly with our vision for the sport."

Sir Chris Hoy commented: "British Cycling's commitment and plans to inspire the British public to get on their bikes is fantastic. There has definitely been a renewed interest in the sport and in cycling in general since the Beijing Olympics, and it's great that British Cycling is now in a position to do so much more to grow participation at a grass roots level.

"We've got a great opportunity now in the lead up to London 2012 to make cycling one of the most widely enjoyed sports in the UK and I would love to see even more people of all ages and abilities getting involved. It's great fun and there are loads of different ways to get started, plus it's an ideal way to stay fit and is a low cost activity that the whole family can enjoy together."

Over the next four years British Cycling will be launching new initiatives, services and products to support these key objectives and further announcements will be made over the coming months. British Cycling's Whole Sport Plan will also soon be published in full but the implementation starts now.

For more information about British Cycling visit www.britishcycling.org.uk and to find out how to get involved in a mass participation Skyride event go to www.goskyride.com.

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Contact: abbyburton@britishcycling.org.uk