Exclusive Offer for ToB Tour Ride Participants

The Tour of Britain and The Prostate Cancer Charity have announced a set of ‘money can't buy' prizes for the 1000th entrant and for all fundraising riders getting on their bikes for the Prostrate Cancer Charity Tour Ride on Saturday 6 September.

The 1000th person to register for the event will receive an opportunity to ride in The Tour of Britain race car at a stage of their choice, VIP hospitality, as well as an official race jersey. In addition, the top fundraisers will be rewarded for their efforts:

• For raising £250 - receive a Unite ByCycling water bottle and the first 80 will receive VIP start ahead of the peloton
• For raising £500 - an official race Blue Jersey
• First person to raise £1000 will win hospitality for to people at a Tour of Britain leg of their choice and a signed Leaders' jersey
• Top fundraising individual will win a top of the range road bike
• Top fundraising team will win hospitality at a Tour of Britain leg of their choice and two places in a race car

"When we planned The Tour Rides, our aim was to offer all participants the full experience of what it would be like to take part in a stage of The Tour of Britain," said Graham Jones, ex Tour de France rider and Route Director of The Tour of Britain. "Today we are taking this one step further by giving riders the opportunity to experience The Tour of Britain in a way that no amount of money can buy, with jerseys, VIP hospitality and travel in an official race car during The Tour of Britain event."

The Tour of Britain Official Neutral Service Provider, Saddleback Ltd, is also offering all participants in the Tour Ride a free SRAM Rival rear derailleur with the purchase of a SRAM Rival DoubleTap Shifters*. Riders in The Tour Rides will also benefit from neutral service provided by SRAM, with working neutral service cars and mechanics at the event start and all drink and feeds stops on the route.

The Prostate Cancer Charity Tour Ride provides a unique opportunity for members of the public to get on their bikes and ride the official Stoke-on-Trent stage of The Tour of Britain race. This event takes place on Sunday 6 September 2009 and is the first event of its kind to be organised in Great Britain. The Prostate Cancer Charity Tour Ride in Stoke-on-Trent is a great opportunity for amateur riders to challenge themselves and their friends and families, in order to test themselves against top professional cycling standards - all in support of a fantastic cause.

There are three different rides, offering something for everyone, regardless of their cycling ability or fitness. Just like the professionals will on the 16 September during stage 5 of the prestigious Tour of Britain race, riders in the Pro Tour Ride, Challenge Tour Ride and the Family Ride will all begin their rides from under The Tour of Britain gantry at the Britannia Stadium, the iconic home of Stoke City FC.

Riders who register to ride The Tour Ride will sign up to a unique experience, riding in the footsteps of the professionals, on a route which will have the exact same look and feel as a professional Tour of Britain stage. Riders will enjoy neutral service assistance from Saddleback Ltd, refuelling and refreshment from Soreen, Mule Bar and Highland Spring, vehicle support from Honda, bespoke maps from Ordnance Survey and recovery drinks from For Goodness Shakes. Organisers are currently in discussions with other commercial partners to ensure that this event provides a unique and unrivalled experience for cycling fans in the UK.

The Tour of Britain is proud to be partnered with The Prostate Cancer Charity.

Link: www.tourofbritain.co.uk