Follow britishcycling.org.uk on 
Traidcraft Teams Up with Northern Rock Cyclone
Posted: 24th February 2010 | Source: Northern Rock Cyclone
Traidcraft has announced that it is to sponsor the Northern Rock Cyclone Challenge sportive for the third year running - and that it's looking for riders to raise cash to help people work their way out of poverty.
The organisation will be giving out its Geobar fair trade cereal bars at feed stations on the 33, 63 and 104 mile Northern Rock Cyclone Challenge routes to give riders a tasty energy boost.
In addition, Traidcraft Exchange is looking for cyclists to take part in the Northern Rock Cyclone challenge to raise funds to help people across the developing world to work their way out of poverty.
Northern Rock Cyclone organiser Peter Harrison said: "It's great to have Traidcraft on board to give the riders a treat and I hope we can raise some cash for this worthy charity."
North-east based Traidcraft is the UK's leading fair trade organisation and has been fighting poverty through trade since 1979 by building lasting relationships with producers, supporting people to trade out of poverty and working to bring about trade justice.
Cyclists can join Team Traidcraft by calling 0191 497 6445 or visiting www.traidcraft.org.uk/events. All Team Traidcraft riders will receive a fundraising pack and T-shirt to wear on the day as well as fundraising support.
The Northern Rock Cyclone Challenge is part of a top weekend of cycling in Newcastle and Northumberland. The weekend kicks off on the evening of Friday 11 June with the thrilling wheel-to-wheel racing of the Leazes Criterium races in Newcastle's Leazes Park.
The Northern Rock Cyclone Challenge sportive takes place on Saturday 12 June and is the biggest sportive in England. With great feed stations supported by Powerade, a photo of every rider available and a free certificate available for every rider, it is also one of the best supported.
The Northern Rock Cyclone weekend comes to a head on the Sunday with the Beaumont Trophy Premier Calendar race. Won in 2009 by Bradley Wiggins, the race takes in the beautiful countryside - and challenging riding - of the Northumberland countryside.
Full details, including routes and online entry details for the Northern Rock Cyclone Challenge are available at www.northernrockcyclone.co.uk. You can also follow the event on Twitter at www.twitter.com/nrcyclone and by joining the ‘Northern Rock Cyclone' group on Facebook.
